A 3-year undergraduate programme in sports is a Bachelor in Sports Management. This degree is a bachelor’s level programme open to students who have completed their 12th grade. The Bachelor’s degree in Sports Management gives students access to the various aspects of the sport as a business. The course explains the study of the planning, management and implementation on international and national grounds of sport-related events and activities.
The main goals of the BSM programme are to show students the path to careers in sports, to help them develop their skills in the area chosen, and to help them become professional sports managers from a business point of view.
Basic details about BSM Course
| Course name | Bachelor of Sports Management |
| Short name | BSM Course |
| Course Level | Undergraduate |
| Degree | Bachelor’s Degree |
| Course Duration | 3 years |
| Mode | Regular |
| Selection process | Entrance based/ Direct |
| Average Fees | INR 65,000 – 1.6 lakh per year |
Skills Required for BSM Course
- Communication
- Energetic
- Determination
- Fitness
- Management skills
- Passionate & Hard work
- Team Work
- Organizational Skills
Eligibility Criteria for BSM Course
The minimum eligibility requirements for a Bachelor of Sports Management (BSM) depend on the applicant’s admission to the college or university. Before filling out the application form, candidates will have to fulfil all the admission criteria agreed by the College given below-.
- Candidates must have completed their 10+2 from a recognized board with at least 50% marks.
- Candidates from any streams Science, Commerce & Arts, are eligible for this course.
Admission Process for BSM Course
The Bachelors of Sports Management (BSM) course admission process varies from institution to institution. Based on the percentage obtained in Class 12th, some colleges may offer direct entry while some colleges can consider the marks acquired in the entrance examination carried out for the admission. In that case, candidates have to score minimum cut-off marks required.
Top Colleges for BSM in India
- National Academy of Sports Management, Noida
- International Institute of Sports Management (IISM), Mumbai
- National Academy of Sports Management, Delhi
- Indira Gandhi Institute of Physical Education and Sports Science, New Delhi
- Indian Institute of Management (IIM), Bangalore
BSM Course Syllabus
Semester I
- Accounting for finances
- Business Law
- Sports Facility & Management of events
- Business Communication – I
- Foundation of Physical Education Course – 1
- Basic Human skills
- Business Economics – I
Semester II
- Marketing Management
- Industrial Law
- Sports Organization & Administration
- Business Communication – II
- Foundation Course in Physical Education 2
- Business Environment
- Principles of Management
Semester III
- Sports HRM
- Sports Law
- Information Technology in Business Management – I
- Environmental Management
- Business Statistics
- Accounting for Managerial Decisions
- Marketing Application and Practices
Semester IV
- Sports Marketing
- Sports Financial Management
- Information Technology in Business Management – II
- Business Economics – II
- Business Research Methods
- Production & Total Quality Management
- Ethics & Governance
Semester V
- Sports Management
- Sports Analytics Management
- Sports Sponsorship’s
- Logistics & Supply Chain Management
- Strategic Management
- International Business
- Summer Internship
Semester VI
- Digital Marketing in Sports
- Media marketing in Sports
- Public Relations in Sports
- Operation Management
- Entrepreneurship Management
- Business Negotiations
- Project Work – Sports
Scope, Career Options and Salary after BSM
After completing the BSM programme, there are several career opportunities available for graduates. Applicants who have completed a bachelor’s degree may opt for different sports profiles. Candidates for any sport may also enter the academy. There are many businesses investing in sports and they are still searching for executives with a strong understanding of sports.
Various Job fields available for BSM graduates are:
- Franchises for Sports
- Athletic leagues
- Teams for sports
- Producers of sports merchandise (Nike, Adidas, Reebok etc)
- Management firms for events
- Broadcasters of Sports
- MNCs in sports administration
Different job profiles offered in above fields are:
- Management Trainee
- Sports Coach
- Nutritionist
- PR professionals
- Sales Manager
- Marketing Manager
A fresh BSM graduate can earn anywhere between INR 2.4 Lakh to INR 4.8 Lakh yearly, but the pay scale depends on different factors like your job profile, type of organization, your academic performance and skills.
Moreover, better opportunities will be available after completing Master’s degree like an MBA in sports management and you can get high salary packages up to INR 5-8 lakh per year.
BSM Course – FAQ’s
There are several other courses fir sports management like BA Sports Management, BSc Sports Science, Bachelor of Sports Management, BBA Sports Management and BSc Sports and Recreation Management.
It is necessary for you to be equipped with the technical skills and experience to help lead sports organisations and to grow and manage all sports-related activities, including sports marketing, sports activity & admin, strategic management & sports entrepreneurship, in order to make a career in sports.
The Indian Institute of Sports Management (IISM) helps students to grow and become the core components of worldwide sporting and entertainment events. In reality, you’ll be awestruck if you look at the possibilities they offer. In India South Africa One day, International Football Forum 2017, World Cup T20, IPL, PKL and many more, their students actively participated.