The full form of BMM is Bachelor of Mass Media. BMM course is one of the most sought courses in mass media. Therefore, in today’s scenario, BMM stands as an attractive and demanding career option for the Indian Youth.
Introduction
Bachelor of Mass Media course is specially meant for those who want to enter in News Area, film industry, etc. Before we start the article, let’s understand the meaning of some word which is related to the BMM course.
- Mass Media– Technological means of communication that reach a large number of people with a common message through the press, radio, television, etc. That is called mass media.
- Mass Communication– Mass Communication is the process of imparting and exchanging information through mass media to large segments of the population.
Duration
The duration of this course is 3 years. BMM course is an undergraduate Bachelor’s degree program. Most of the University follows the semester pattern, so there are six semesters in 3 years.
Required Skill for BMM Course
You don’t have to fulfill all the skills that we will discuss here. If you have any of these skills and you are an expert in it, then you must do this course. So the required skills are given below.
- Good Communication Skill.
- Must have good observation power.
- Must be creative.
- Interviewing skill.
- You must be confident.
- Problem-solving skill.
- Analytical Skill.
Eligibility Criteria
It is mandatory to fulfill the academic qualification in order to study the BMM course.
- 10+2 pass student or appearing candidate with any stream from a recognized board is eligible in order to pursue this course.
- Also, a minimum of 50% is required in class 12th standard in aggregate.
Admission Process
There are some colleges/universities that conduct entrance exams for the BMM course in order to take admission. Some of them conduct two additional rounds of personal interviews and group discussions.
Fee
Fee charges for the BMM course may vary from college to college. Basically, the tuition fee depends on various factors like types of college (private or government), facility, mode of learning (distance or regular). So the average fee could be 50,000 to 1,50,000. Government colleges charge less than private.
Course Curriculum for BMM Course
BMM candidate gets education through theory as well as practical. In the practical mode of education, you are giving seminars, group discussions, and field visits in the respective field.
Practical training and internship are also provided in this course. In the last year of the BMM course, students have to choose any one specialization offered by the particular University/college itself. Specializations like film making, journalism, advertising, etc.
BMM course can be done full-time (regular mode) or from distance mode.
Syllabus of BMM Course
SEMESTER I
- Fundamental of Mass Communication
- Introduction to Computers
- Introduction to Sociology
- Landmarks to Oth century word history
- Effective Communication Skills-1
- Economics
SEMESTER II
- Effective Communication Skills-2
- Political Concepts and Indian Political Systems
- Principles of Marketing
- Principles of Management
- Introduction to Psychology
- Introduction to Literature in English
SEMESTER III
- Introduction to Public relation
- Introduction to Journalism
- Introduction to Culture Studies
- Introduction to Media Studies
- Introduction to Advertising
- Introduction to Creative Writing
SEMESTER IV
- Organizational Behaviour
- Mass Media Research
- Radio & Television
- Advance Computers
- Print Production and Photography
- Understanding Cinema
SEMESTER V (Advertising Optional)
- Copy Writing
- Advertising design
- Advertising in Contemporary Society
- Consumer behavior
- Media Planning & Buying
- Brand Building
SEMESTER VI
- Legal Environment and Advertising Ethics
- Financial Management for marketing and Advertising
- The Principal and Practice of Direct Marketing
- Contemporary Issues
- Agency Management
- Advertising & Marketing Research
SEMESTER V (Journalism Optional)
- Reporting
- Editing
- Feature and opinion
- Journalism and Public Opinion
- Niche and Magazine Journalism-1
- Indian Regional Journalism
SEMESTER VI
- Press Laws & Ethics
- niche Journalism II
- Broadcast Journalism
- Internet and issue in the Global Media
- Contemporary issues
- News Media Management
Top Colleges in India
There are numerous colleges in India that offer the BMM course. But we will explore the top college of a different city-
- Symbiosis Institute of Media and communication, Pune
- Indraprastha College for Women, New Delhi
- St. Xavier’s College, Mumbai
- Amity School of Communication, Noida
- Christ University, Bangalore
- Delhi College of Arts and Commerce, New Delhi
- Noida Internation University, Noida
- Jagannath University, Jaipur
- Institute of Management Studies, Noida
- Chandigarh University, Noida
Career Prospects
On completing the BMM course, you may be appointed as an editor, content writer, photographer, radio jockey, and much more. Everywhere, your talent and skills are more important than your degree. Therefore, a wide variety of jobs are available for the BMM course.
There are many options that can be opted after the BMM course. You can make your professional career in the field of film & TV, journalism, editing direction, film making, scriptwriting, production, etc.
PG Courses after BMM Course
There are many PG courses that can be done after the BMM course. Some PG courses are related to the same field and some are not directly related to this field.
- Master of Digital Media
- Master of Mass Media
- MBA
- PG Diploma (Mass Media) course
- PG Diploma (Management) course
- MA in Mass Media
Job Profiles
BMM graduates have access to diverse job profiles and have diverse job opportunities. Some of the top job profiles are-
- Editor
- Photographer
- Content Creator
- Sub-Editor
- Proofreader
- Director
- News Anchor
- Cartoonist
- Radio Jockey
- Journalist
- Producer
- Video Jockey
- Writer
- Sound Engineering
Prominent Recruiters
- Digital Media Films
- Doordarshan
- News Agencies
- TV Production Firms
- Advertising and Marketing agencies
BMM Course Salary
Salary of BMM graduate may be range from 12000 to 25000 depending on the candidate’s expertise & skillset and it increases with experience.
FAQ- Bachelor of Mass Media
Ans: Yes, students from any background can do the BMM course in India.
Ans: Not exactly but more or less they are same. These are different just because of different University’s norm.
Ans Yes, BMM has many scopes in India. On doing the BMM course, students have diverse job opportunities. BMM graduate appointed as an editor, photographer, content writer, director, proofreader, sound engineer, journalist, etc.
Ans: Firstly, I would like to tell you that its your choice as if you pursue higher education then you will get more knowledge in respective and non respective field and also your salary might be higher. But if you need job then you can do private/government job. So it’s depend upon your interest.
Ans A proofreader is a professional who has the responsibility of ensuring that any content that is being published in a newspaper or magazine is error-free.
